Political Marketing and Propaganda


Special Issue of the Journal of Political Marketing on

“Political Marketing and Propaganda: Uses, Abuses and Misuses”

Editors: Dr. Paul Baines and Professor Nicholas O’Shaughnessy,

Cranfield School of Management, and Queen Mary, University of London, UK

We invite you to submit a manuscript of approximately 4,000 – 6,000 words to our Special Issue of the Journal of Political Marketing on the above theme. The idea is to explore and nuance a hybridized concept, Political Marketing/Propaganda, on the grounds that these are not mutually exhaustive independent categories- i.e. that each has features of the other (contributors are at liberty however to challenge this claim). The belief is that our civic, political, military and corporate domains have matured/mutated into a new culture of public manipulation; and that success to-day is enjoyed less by the best than by the best persuaders. Our revival of an ostensibly archaic concept, Propaganda, is however deliberate as we suggest that this concept best evokes the polemical/insidious nature of the contemporary communications environment; again, contributors are welcome to challenge this contention.

Important Dates and Deadlines:

Submission of Manuscripts: 1st October 2010

Initial Round of Reviews: 1st January 2011

Resubmission of Revised Manuscripts: 1st March 2011

Notification of Final Decisions: 1st May 2011

Final Papers Due: 1st July 2011

Anticipated publication in print: Fourth Quarter, 2011

Specific Focus of the Special Issue

Although previous editions of well respected marketing journals (e.g. Psychology and Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now several journals which regularly publish papers on political marketing, e.g. Journal of Political Marketing, Journal of Public Affairs) none have focused exclusively on how the techniques developed from use in electoral and governmental campaigning, in lobbying and party fund-raising campaigns, are now being used more generally in the military, in public diplomacy programmes and by companies, not-for-profit organizations and even terrorist groups, with a focus on ‘winning hearts and minds’. The aim in this special edition is to fill this gap in our knowledge. Submissions are welcomed from political science. communications and marketing/business academics as well as from practitioners. Please consider submitting papers with themes in the following areas:

  1. The definition and scope of propaganda and political marketing, especially by non-traditional political actors.
  2. Conceptual and applied distinctions between political marketing and propaganda.
  3. The use of propaganda by NGOs, charities and corporations to advance a (social) cause, or in the development of a values-based communication campaign.
  4. The use of marketing and propaganda methods in the military and within wartime environments and/or by terrorist groups. The political marketing of war. Propaganda as an ancillary and alternative to military violence.
  5. The use of propaganda and political marketing in public diplomacy programmes.
  6. Historical uses and theatres of political marketing/propaganda.
  7. The employment of political marketing/propaganda as an alternative to coercion and policing in the various assorted ‘wars’ against drugs, terrorism, smoking, alcohol dependency, etc.
  8. The use of political marketing/propaganda not just as an election resource but as a mode of governing in the permanent campaign, i.e. the rise of ‘symbolic’ government around the world.

Co-Editors of the Special Issue

Dr. Paul Baines

Cranfield School of Management



MK43 0AL, UK

United Kingdom

Email: paul.baines@cranfield.ac.uk

Phone: +44 (0)1234 758041

Professor Nicholas O’Shaughnessy

Francis Bancroft Building

Queen Mary, University of London,

Mile End Road,

London E1 4NS

United Kingdom

Email: n.j.oshaughnessy@qmul.ac.uk

Om jesperstromback

Professor i journalistik och politisk kommunikation
Detta inlägg publicerades i Aktuellt och märktes , , . Bokmärk permalänken.