Etikettarkiv: political marketing

”Global Political Marketing”

Under det senaste decenniet har forskningen kring politisk marknadsföring och politikens marknadsorientering expanderat avsevärt. Trots att begreppen politisk marknadsföring (political marketing) och politikens marknadsorientering (political market-orientation) ofta blandas ihop syftar de på olika saker. Med politisk marknadsföring avses strategier, taktiker … Läs mer

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Call for Papers: ”Branding in Political Markets”

CALL FOR PAPERS Special Issue of the Journal of Political Marketing on “Branding in Political Markets” Editors: Dr. Gareth Smith and Dr. Catherine Needham, Loughborough University Business School, and Queen Mary, University of London, UK We invite you to submit … Läs mer

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Call for papers: Political Marketing in the Internet Age

POLITICAL MARKETING IN THE INTERNET AGE: THE ROLE OF SOCIAL NETWORKS AND SOCIAL MEDIA CONFERENCE ANNOUNCEMENT AND CALL FOR PAPERS The Public Relations Association of Northern Greece in collaboration with the Political Science Department of the Aristotle University of Thessaloniki … Läs mer

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Political Marketing and Propaganda

CALL FOR PAPERS Special Issue of the Journal of Political Marketing on “Political Marketing and Propaganda: Uses, Abuses and Misuses” Editors: Dr. Paul Baines and Professor Nicholas O’Shaughnessy, Cranfield School of Management, and Queen Mary, University of London, UK We … Läs mer

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