CALL  FOR PAPERS

For a Special Issue of the Journal of Political Marketing on ”Political Marketing and Elections 2009/2010: New Methods and Possibilities”. This issue is based on papers presented at the International Symposium on Political Marketing, Brno, Masaryk University Czech Republic (October 2009), but we encourage contributors who did not participate in the conference to send their proposals as well.

Editors: Dr. Roman Chytilek and Dr. Anna Matuskova, Faculty of Social Studies, Masaryk University

We invite you to submit a manuscript of approximately 4,000 – 6,000 words to the issue of Journal of Political Marketing focusing especially on electoral campaigns and their effects. For this issue we especially welcome manuscripts studying the latest trends in political marketing from either empirical or theoretical perspectives. Does the study of political marketing have tools adequate to this dynamically transforming phenomenon? How, and in which dimensions, should the convergence of political parties’ marketing strategies be measured? How does the employment of marketing strategies by political parties affect the development of information technologies? This issue of JPM wishes to focus on both established democracies and Central and East European countries, examining the transformation of their electoral processes as well as the role of exogenous factors in the relevant countries, and how these processes and factors are helping to shape democracy in those areas.

Before submitting texts to the peer review process, authors must submit abstracts (300 to 500 words) clearly defining the issue studied and clarifying how it will be examined. We welcome empirical work involving single case studies as well as papers with wider comparative ambitions. If you are unsure whether you work is suitable, please contact the Editors.

Important Dates and Deadlines:
Submission of Abstracts: April 15, 2010
Acceptance of Abstracts:  April 28, 2010
Submission of Manuscripts: August 30, 2010
Initial Round of Reviews: October 30, 2010
Resubmission of Revised Manuscripts: November 30, 2010
Notification of Final Decisions: December 1, 2010
Final Papers Due: December 30, 2010

Submissions are welcomed from political scientists, communications and marketing/business academics, as well as from practitioners. Please consider submitting papers with themes in the following areas:

1.    Political parties and political marketing; how is the marketing reflected in their strategies and election campaigns.
2.    New tools in campaigns (internet applications, social networks, etc.)
3.    How to study and measure the effect of marketing methods in electoral campaigns.
4.    Political marketing and democracy – potential opportunities and threats following the de-ideologisation of politics.
5.    Political marketing and political consulting, the increasing role of consultants.
6.    Electoral strategies and the concepts of Americanization, Professionalisation and globalization.
7.    Do countries with proportional and majority electoral systems employ political marketing differently?
8.    “First-order” political marketing in “second-order” elections (political parties and political marketing in sub-state and European elections)

Authors are directed to the Journal of Political Marketing for guidance on formatting their article: http://www.tandf.co.uk/journals/journal.asp?issn=1537-7857&linktype=44

Co-Editors of the Special Issue:
Dr. Anna Matuskova
Email: matuskov@fss.muni.cz

Dr. Roman Chytilek
Email: chytilek@fss.muni.cz